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Digital Marketing Training in Chandigarh




Marketing excellence is a prerequisite for success in any business, from startups to the world's most established enterprises, yet the art and science of marketing is constantly evolving. Arm yourself with the essential principles and practices of marketing in the digital economy by making this course, taught by Internet consumer shopping expert and Wharton professor David Bell, an indispensable part of your knowledge base. In this business and management course, you will gain an understanding of how the digital economy works and develop the critical insights necessary to succeed in e-commerce and digital and social media marketing.

What you'll learn

a. How to leverage new models in business and e-commerce to increase profitability.
b. Successful Social media and digital marketing techniques.
c. Real-world application of digital marketing and e-commerce methods d. How to market yourself and your products more effectively and efficiently

Course Detail

Duration: 6 Months / 6 Weeks Version: Latest
Regular: 2 Hours per day WeekEnds: 2 - 3 Hours per day
Weekdays: Monday - Friday Weekend: : Saturday and Sunday
Online Training: Available

BEHAVIORAL FOUNDATIONS

  • Overall Introduction to the Course
  • Online-Offline Overview
  • New Business Models of the Digital Economy: Principles and Examples
  • Introduction to GRAVITY (Geography, Resistance, Adjacency, Vicinity, Isolation, Topography and You)

NEW FORMS OF INTERACTION

  • Frictions and Commerce
  • Variety and the Digital Economy
  • Online-Offline Interaction and the Omni Channel World
  • Reputation and Reviews
  • Networks

TOOLS AND PRINCIPLES

  • Introduction to Digital Marketing Assets
  • Digital Marketing Tools and Tactics: A Taxonomy
  • Online Advertising: Approaches and Principles
  • Earned and Integrated Media
  • Mobile Engagement

NEW MEDIA PLATFORMS

  • Networks Effects
  • Social Advertising and Social Targeting
  • Viral Product Features and Viral Content
  • Organic Celebrity, Persuasion, and Sentiment
  • Online Community and Models of Influence
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